Join Us March 16th-23rd, 2025

CREATE THE CLEANING BUSINESS YOU'VE ALWAYS DREAMED OF WITH FOUNDATIONS 14!

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Trisha Lake, Foundations Alumna


Trisha

Foundations was a life changing experience for me. By the time I had learned about Foundations I had already hit the big Million Dollar mark – which you’d think I would have been so excited for! But truth be told, I was not.


I was depressed. I had worked so hard to get to that destination mark; that so many maid services talk about, and once I finally crossed that line, there was nothing left for me to push for. I fell into a deep depression. Attempting to get myself out of this I searched for education classes or something that could help me find what my next step would be.

I had heard about Foundations and knew I needed to go. On one of the first days, I had a heart to heart with Liz and tears poured out as I began to tell her I felt like I had nowhere to go from here. I had gotten to the finish line. She looked me in the eyes and said “why do you feel you have to stop at the million-dollar mark? Push for a new goal.

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From this day on your goal is to hit the 5-million-dollar mark. And once you hit that you are going to hit the 10 million!” Now I went into Foundations thinking I knew so much. It turned out I was so wrong. Over the next 7 days I learned more about my business than I ever had before. I realized my finish line was nowhere near the million-dollar mark.


I created systems I had only dreamed of having. I created some of the best friendships with people who have the same drive and work ethics as myself. After touring Tom’s location and seeing how his operation was set up, it inspired me to continue building my company. I did not even know it was possible to have multiple locations all be run from one primary location! Today I have 3 locations in different cities, and they are all run out of 1 office. We are on point to close 2021 at 2.5 million and I don’t plan on stopping.


Foundations will be my 3rd time going and I guarantee I will learn even more this time. There is so much information to learn and with hard work and dedication you too can level up your company for success. I can’t wait to be inspired again this year at Foundations.

JUST A FEW OF THE THINGS YOU'LL GAIN


Grouwth Plan

Get a Tailored Business Growth Plan

New Prospects

Sign up 90% to 100% of all new prospects!

Leverage

Leverage the secrets only “BIG COMPANIES” know

Ratings

Consistently get ratings in the high 90th percentile!

Free Circles

Get 6 Months Free Access in Our Success Circles

Increase Profit

Increase your net profit by as much as 80%!

HOW WILL YOUR COMPANY BE DIFFERENT IN 3 MONTHS? 6 MONTHS? 1 YEAR?


During your Foundations 14 week on the beach and at “The Mansion”, you will be actually designing your company’s immediate action plan alongside Liz Trotter, Tom Stewart and Olu Auguste.


This new plan will be targeted with measurable strategies and solutions that are geared towards getting you “Unstuck” and thriving towards that $1MM revenue goal you’ve always been dreaming about.


REMEMBER: You get 6 months of FREE ACCESS to our Strategic Success Circles to provide you with ongoing support in your brand-new plan that you design at Foundations 14.


But wait, there’s more!


We have invited Aija Holiday specifically to give you on-site one-on-one coaching to where your plan is maximized and revolutionizes your business upon your return. You will go home with immediate actions and benchmark KPIs that will measure your success.

THE CHARLESTON EXPERIENCE


Dine

Breakfast, Lunch, AND Dinner included as you toil away from early morning until well into the evening Monday – Friday.

Premier

Lodging at one of Charleston’s renowned beach resorts with quick access to the white sand and beautiful water that marks Charleston as one of the premier destination locations in the United States is included in this unique mega-packed experience.

Network

Leave the classroom only to return to your own private networking group where you can continue to refine and modify the policies, procedures, and processes you will be creating – 24-hour NON-STOP networking.

BREAKTHROUGH NEW CHALLENGES AND GAIN VALUABLE NEW CONNECTIONS


As business owners, we’ve all gone through periods where you just don’t see the light at the end of the tunnel. You may even be feeling that right now…


Foundations 14 is here to give you the resources and valuable business connections to reach the tunnel exit. And when another challenge comes along, you’ll have everything you need to do it again, and again.

Zoon Call

Heather Canning, Foundations Alumna


One Organized Mom has officially moved to the

ONE MILLION DOLLAR CLUB

today!!

Heather

So, I have some AMAZING NEWS TODAY! It’s official! One Organized Mom has officially moved to the ONE MILLION DOLLAR club today!!

I just want to give a BIG shout to this amazing group and our fearless leaders led by Liz Trotter and Tom Stewart for showing us what we were capable of!

I know that we could’ve done it on our own, but we got there a lot faster with your guidance and helping us to lay the foundation for the success of our business! I just want to thank you all so much for offering your knowledge, sharing your mistakes and celebrating the wins!!

This business is a tuff business but when you’re surround by rockstars it makes it much more doable! Thank you all again! Ok, enough celebrating now on to 2M$!!

THE 3 CEOs YOU'LL BE WORKING WITH

Together, they have over 80 years of combined experience and over $5 Million in annual revenue – just from their residential operations. And with a total of 3 HCRC certified firms, 20 certified HCTs, and 2 ISSA-certified Industry Experts, you really couldn’t find a better group of CEOs to help you grow your cleaning company.

Liz Trotter

Liz Trotter

  • Founder and CEO of Strategic Success Circles
  • Founder and CEO of American Maid Service - 28 years
  • National Motivational/Educational Speaker
  • DISC Trainer
    ARCSI Seal of Excellence & IICRC Certified Firm
  • ARCSI former Board member
  • ARCSI PHC Certification co-author
  • Columnist for Cleaning Business Today
  • Real Estate Investor/Developer
  • Co-creator Smart Business Moves
Tom Stewart

Tom Stewart

  • Founder and CEO of Maid Central Software
  • ​CEO of Castle Keepers of Charleston
  • CEO of Modern Cleaning
  • Founder and Managing Partner of Cleaning Business Today
  • Partner with Cleaning Profit Builders – Profit Coach
  • ARCSI Seal of Excellence, IICRC Certified Firm, & CIMS Certified Firm
  • IICRC HCT Certification co-author
  • ARCSI Past President and Board member
  • ARCSI Convention Technology Summit Task Force
Olu Auguste

Olu Auguste

Olu served in the United States Army for several years, during which time he earned several awards for his exemplary service. After retiring home he founded a successful cleaning service that quickly grew to a $1MM annual revenue business. He was able to retire from his police department job and focus on growing his cleaning service empire. Olu also enjoys helping other cleaning business owners who are struggling to market their businesses correctly. This passion lead to the founding of AugusteGlobal Inc.

What Foundations Alumnus, Chris Willatt

Says About Attending Foundations Did for Him


Chris Willat2

Liz is the nicest person that I know. She is also the firmest person that I know, and she drives me to make the tough decisions and confront the face the harsh realities that I encounter as a leader. This can mean dealing with personal and family issues too.


So if you are thinking of working with Liz, get ready to reflect! I am very fortunate to have found Liz early in my entrepreneurial journey. I was deep into the “valley of despair” working 16-hour days, not making any money and worrying about how employable I would be if this didn’t work out. Liz took me from that place to having a full management staff implemented and working solely on the business.


I now have faith that my business would be 100% self-sufficient without me. Instead of leaving my business, I am still working with Liz to push it to the next level. I have no doubt that she will guide me there, and I can build on my experience coaching with her to do it much faster than it took me to get to where I am now.

THE 3 CEOs YOU'LL BE WORKING WITH

Together, they have over 80 years of combined experience and over $5 Million in annual revenue – just from their residential operations. And with a total of 3 HCRC certified firms, 20 certified HCTs, and 2 ISSA-certified Industry Experts, you really couldn’t find a better group of CEOs to help you grow your cleaning company.

Cleaning procedure manual customized for solo or teams

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Refined and practiced sales process

Get refined sales processes that have been proven to get your prospect saying “YES!”

Prospect/Lead nurture processes

Convert more leads into paying customers using our battle-tested lead nurture strategy.

Advanced KPI Calculator for tracking your numbers

Keep track of your Key Performance Indicators (KPIs) so you know exactly what’s performing well and what isn’t.

A Complete Google Adwords Campaign

Leave Foundations of Success with a complete Adwords campaign to start driving valuable leads.

Customized Plan To Get More Reviews

Capture more customer feedback, reviews, and testimonials to show others that people love the work you do.

Bill Rate Calculator

We’ll walk you through how to prop

How To Discipline and Terminate Employees

Learn how to properly discipline and terminate employees to keep operations running smoothly.

Create Consumer Profiles For Better Marketing

Knowing your customer is incredibly valuable for creating meaningful ads. You’ll leave Foundations of Success with a clear idea of who you serve so you see better results from future marketing efforts.

How To Deal With Difficult Situations

It is incredibly important to handle difficult situations professionally, especially when that situation is public. We’ll show you how to handle negative reviews, breakages, and customer complaints.

...and 200+ More Valuable Resources!!

WHAT OTHER BUSINESS OWNERS LIKE YOU ARE SAYING


Samantha Snider

When I started working with Liz I had a solid medium sized residential & commercial business that was run like most small businesses, many strong points but still far from being a grown-up marketable business that could be sold.


After years of working with several different fine coaches, I started coaching with Liz, and it was surprisingly different and more powerful than I ever expected! Rather than working on “this issue or that” like coaches had done before, Liz used her special talents to help us to dig to the REAL issues and find solutions to the REAL problems.


My business went from a nice mom and pop shop to a valuable asset, which I was able to sell for six figures the year after I started coaching with her. People know Liz for her culture expertise, but what many do not realize is that she is the whole package and has strong skills in all the areas that business owners MUST be great at to succeed.


Coaching with Liz changed my life, short term and long term! Liz is not just the cheerful, positive person people know, she is also a hard core business woman that will firmly hold you accountable and help you to push yourself to achieve so much more than you ever would dream of!


– Samantha Snider


Tom, Liz and Olu will explain how to build value in your business with the Foundations of Success business development program. Find out if Foundations of Success might be the right fit for you this year

Is Your Company Build On A Strong Foundation

BOOK YOUR SPOT NOW!

This group is for the business owner who wants to tear down the obstacles holding them back from growth.


You’ll have access to some of the top CEOs in the industry, as well as business owners just like you to collaborate with. And by the end of it all, you’ll come home with invaluable information that will transform the way you run and grow your business.


Not to mention, it’s all going to be done in a beach-front mansion located in Charleston. If you’re ready to take your business by the horns – join Liz, Tom and Olu as they give you the secrets to success.

2025: FOUNDATIONS 14 ONE TIME INVESTMENT

NON-CIRCLE MEMBERS

ONE PERSON IN ONE MANSION ROOM

CIRCLE MEMBERS

ONE PERSON IN ONE MANSION ROOM

CIRCLE MEMBERS

ONE PERSON IN ONE ROOM
NOT AT THE MANSION

2025: FOUNDATIONS 14 MONTHLY INVESTMENT

NON-CIRCLE MEMBERS

6 MONTHLY PAYMENTS: $1,615 OR
10 MONTHLY PAYMENTS: $969
ONE PERSON IN ONE MANSION ROOM

CIRCLE MEMBERS

6 MONTHLY PAYMENTS: $1,615 OR
10 MONTHLY PAYMENTS: $969
ONE PERSON IN ONE MANSION ROOM

Cleaning Company Coaching Testimonials