Foundations 13: Meet the 3 CEOs Who Will Transform Your Cleaning Business

By admin on October 18, 2023

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Are you ready to take your cleaning business to new heights? Imagine having not just one, but three highly experienced CEOs with a combined experience of over 80 years and a staggering annual revenue of over $5 million from their residential cleaning operations. In this article, we’ll introduce you to these exceptional leaders and give you a glimpse of what you can achieve by working with them.

Meet Your Power Trio – Liz Trotter, Tom Stewart & Olu Auguste

1. Expertise Beyond Measure

Our trio of CEOs brings a wealth of knowledge and experience to the table. With over 80 years of combined experience, they have seen it all and conquered every challenge in the cleaning industry. Their deep understanding of the nuances of the business is unparalleled.

2. Certification Excellence

When it comes to certifications, our CEOs stand out. They collectively lead three HCRC certified firms, boasting a level of expertise and professionalism that’s recognized by industry authorities. Additionally, they have 20 certified HCTs (Hard Floor Care Technicians) and 2 ISSA-certified Industry Service Experts among their ranks.

3. Proven Revenue Generation

Success speaks volumes, and our CEOs have achieved remarkable success. Their residential cleaning operations alone generate over $5 million in annual revenue. When you partner with them, you’re aligning your business with a proven formula for financial growth.

Your Transformational Journey

1. Cleaning Procedure Manual

Whether you operate as a solo cleaner or have a team, our CEOs will provide you with a customized cleaning procedure manual. This manual will equip you to create teams that work efficiently and effectively, ensuring top-notch service delivery.

2. Refined Sales Processes

Say goodbye to uncertainty in sales. Our CEOs have fine-tuned sales processes that have been proven to make your prospects say “YES!” You’ll receive comprehensive guidance on converting leads into loyal paying customers.

3. Lead Nurturing Mastery

Leads are the lifeblood of your business, and our CEOs have a battle-tested lead nurture strategy. Learn how to convert more leads into paying customers, ensuring a steady stream of revenue.

4. KPI Tracking

Key Performance Indicators (KPIs) are crucial for assessing your business’s health. Our CEOs provide an advanced KPI calculator to help you track your numbers effectively. Know exactly what’s performing well and where improvements are needed.

5. Google Adwords Campaign

Online visibility is essential. As part of Foundations 13, you’ll receive a complete Google Adwords campaign. Start driving valuable leads and expanding your online presence from day one.

6. Review Generation

Positive reviews build trust. Our CEOs will help you capture more customer feedback, reviews, and testimonials. Showcase your outstanding work to potential customers and stand out in a competitive market.

7. Strategic Pricing

Pricing your services correctly is fundamental to profitability. Our experts will guide you through the process, ensuring that every job contributes to your bottom line.

8. Employee Management

Effective employee management is key to smooth operations. Learn how to discipline and terminate employees professionally to maintain a harmonious work environment.

9. Customer Profiling

Know your customers inside out. Foundations 13 will help you create detailed consumer profiles, enabling you to craft highly targeted marketing campaigns that yield better results.

10. Crisis Management

Difficult situations can arise in any business. Our CEOs will teach you how to handle such situations professionally, especially when they become public issues. Learn to manage negative reviews, handle breakages, and address customer complaints with finesse.

Your Path to Cleaning Business Excellence

Foundations 13 is your ticket to transformative growth in the cleaning industry. With the guidance and expertise of our three exceptional CEOs, you’ll gain the knowledge and tools needed to elevate your cleaning business to new heights of success. Don’t miss this opportunity; access the expertise and experience you need now.


1. How do I access Foundations 13?

To access Foundations 13 and benefit from the expertise of our three CEOs, visit our website and sign up for the program. You’ll receive all the necessary information to get started on your journey to cleaning business excellence.

2. What is the cost of participating in Foundations 13?

For detailed pricing information and available packages, please visit our website or contact our support team. We offer various options to accommodate your specific needs and budget.

3. Can I participate in Foundations 13 if I have a small cleaning business?

Absolutely! Foundations 13 is designed to benefit cleaning business owners of all sizes. Whether you’re a solo cleaner or have a small team, our program provides tailored strategies and solutions to help you grow.

4. Are the strategies provided in Foundations 13 applicable to different types of cleaning businesses?

Yes, the strategies and expertise shared in Foundations 13 are applicable to a wide range of cleaning businesses, including residential, commercial, and specialized cleaning services. Our CEOs’ knowledge spans various segments of the industry.

5. How long does it take to see results after implementing the strategies from Foundations 13?

The timeline for seeing results may vary depending on your specific business and market conditions. However, many participants have reported significant improvements shortly after implementing the strategies. Success often comes with dedication and consistent effort.

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