Your business has grown.
Does everything still come back to you?
Grow a more profitable residential cleaning company with systems and leadership that help your team take responsibility. When staffing problems and routine decisions stop coming back to you, growth can create more freedom.
Our Align Operating System (AOS) helps you identify what to build next. Purchase AOS Express to work through the system independently, then add Mastery Circle or private coaching when you want implementation support.
The AOS Wheel. Hover a segment to explore it.
Align Operating System (AOS)
AOS helps you see which part of your cleaning business needs attention next. Its three connected phases give your improvement work a clear structure. AOS Express is the self-directed program; ongoing coaching and accountability are separate support options.
ALIGN
Busy all day, but unclear on what matters most? Turn your direction into a plan and priorities your team understands.
- Vision
- Planning
- Goal Clarity
ACT
People problems and daily decisions keep coming back to you? Build clear roles, operating standards and a rhythm for following through.
- People
- Operations
- Execution
ACCELERATE
Growth feels unpredictable, or sales are not producing the profit you expect? Use your numbers, sales process and marketing to choose your next improvement.
- Data & Finance
- Sales
- Marketing
Start with the pressure you want to relieve
Get out of daily firefighting
Turn business priorities into weekly action with practical coaching, feedback and accountability.
Explore support for ownersHelp your managers lead
Help your managers handle people, own results and make decisions at the right level.
Find the right manager CircleBuild a stronger sales process
Help your salespeople improve conversations through live coaching, practice and role‑play.
Explore Sales CircleGrow your cleaning business. Protect your profit. Get your time back.
Start with the result you want, then build the systems that support it. Read our guide to growing a cleaning business to find what needs attention first.
Make more of the work you already sell
Find profit leaks in pricing, labor, re-cleans and client retention before adding more bookings.
Improve cleaning business profitBuild a company that can run without you
Give your team clear standards and decision limits, then test each handoff while quality holds.
Reduce owner dependenceChoose coaching for your next stage
Compare the framework, accountability, delivery format and evidence behind a coaching program.
Compare cleaning business coachingWhere owners are gathering next
Foundations SCALE 2027
Learn from Jonathan Pototschnik and experienced operators who have scaled cleaning businesses past $5 million.
On-site $15,495 · Off-site $13,495 · Mastery Circle members save $1,000
Starts in –days –hrs –min –sec
Your business cannot depend on you for every decision.
Promoting someone does not automatically prepare them to manage people, own results, or lead other managers. Our manager Circles support those different responsibilities:
- Learn Circle for people and daily operations
- Build Circle for management with KPI responsibility
- Leadership Circle for senior leaders developing the capability to run the company
Choose how you want to work on your business
Start with your role and the support you need. AOS Express is a separate self-directed program; Circles provide ongoing coaching and accountability for owners, managers or salespeople.
AOS Express
Learn and implement independently through recorded lessons and practical implementation workshops.
- Four lesson-and-workshop packages each monthly access cycle
- $3,295 annually, or $500 then 11 × $295
- Ongoing support is a separate purchase; add Mastery Circle or private coaching anytime
Mastery Circle
Turn your priorities into consistent action.
- Weekly one-hour Monday goal check-ins facilitated by Liz
- KPI review, questions, group feedback and hot seats
- GET for commitments and accountability
- Sales Circle included
- Three weekly role-play sessions: leadership, team and sales
- Accelerator alumni: explore Accelerator Circle
Manager Development
Develop the people your business depends on.
- Learn Circle: people and daily operations
- Build Circle: adds KPI management
- Leadership Circle: senior leaders preparing to run the company
Sales Circle
Strengthen sales conversations through weekly live coaching, practice and role‑play.
- For the people responsible for selling
- Available independently and included in Mastery Circle
- Add salespeople from the same company
What owners say
Live experiences
Learn, connect, and put new ideas into practice through CPB live experiences.
The Accelerator Experience
Go inside Better Life Home Cleaning, the residential cleaning business Matt Ricketts built to $5 million, and learn from Matt and his team. First-time packages include four months of Accelerator Circle support.
Foundations SCALE 27
Learn from five speakers with experience building cleaning businesses to $5M+. Featuring Jonathan Pototschnik at The Mansion, Isle of Palms, SC.
The Lion's Challenge
A live virtual challenge led by Liz Trotter, for owners ready to get serious about scaling.
What residential cleaning companies ask us
What are the CPB Circles?
Owner Circles include Mastery Circle and Accelerator Circle, which is available after attending the Accelerator Experience. Manager Circles are Learn, Build and Leadership. Sales Circle supports salespeople, including owners who sell. AOS Express is a separate self-directed program. Find the support for your role.
What does Core Profit Builders do?
Core Profit Builders helps residential cleaning companies build a profitable business that can grow with less dependence on the owner. The Align Operating System gives the work a structure; role-specific coaching, practical tools and accountability help owners, managers and salespeople put improvements into action.
How do I develop my managers?
Choose based on the responsibilities the person holds or is preparing to take on. Learn Circle supports supervisors and managers handling people and daily operations, Build Circle adds KPI management, and Leadership Circle develops senior leaders. See Manager Development.
How do I stop being the bottleneck in my cleaning company?
Write down the standards you carry in your head, give every role clear outcomes, develop managers who can make decisions, and run a weekly meeting rhythm with a scoreboard so the work moves without you.
Where should I start?
Start with the need that matters most right now: owner implementation, manager development, sales, or one-on-one support. If you are not sure, chat with us. The free AOS Diagnostic helps identify gaps across the nine pillars so you can decide what to work on first.