We Help You Build the Most Optimized Cleaning Company

Stop winging it and start running a real company. Align Operating System (AOS) helps you do the right things, at the right time, all the time so you become

PRO PRO PRO:
PROfitable, PROfessional, PROud

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Decide in under 60 seconds.
No fluff. LET’S GROW!
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Live & Virtual Workshops to Drive Cleaning Business Profitability

Pick a live or virtual workshop and get the playbook, not just inspiration.

Leadership framework diagram highlighting "Accelerate" and "Align" strategies for business growth, featuring sections on marketing, sales, operations, vision, and planning, relevant to Core Profit Builders' coaching for cleaning business owners.

Align Operating System (AOS)

Most cleaning businesses do not struggle because the owner is not working hard enough. They struggle because the business has no operating system. AOS gives you the weekly structure to prioritize, execute, and repeat, so the company stops depending on your memory, motivation, or mood.

Profitable: Know your numbers, protect margin, and make decisions with confidence

Professional: Clear roles, repeatable standards, and leadership rhythms your team can follow

Proud: Peace of mind, control, and a business that supports your life instead of consuming it

Your Growth Comes From Strategy, Not Guesswork

Success happens when you have the right systems, leadership skills, and proven strategies guiding your business. Our programs help you sharpen your vision, streamline operations, and build a company that scales with confidence.

Woman presenting in a professional setting, emphasizing "Unlock Real Growth" for cleaning businesses, featuring Core Profit Builders logo, illustrating coaching and operational strategies.

We G.E.T. Your Cleaning Business Focused

Most business owners already know what to do. They just don’t consistently do it.
The G.E.T. (Growth Execution Tool) is how you change that.

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STEP 1: GET CLEAR

You’ll identify your Critical & Core KPIs, understand exactly where your business stands today, and set a clear WIG (Wildly Important Goal) based on real data — not assumptions.

Colorful lizard illustration with tribal patterns, symbolizing growth and transformation relevant to optimizing cleaning business strategies.
Checklist with checkmarks and target icon representing business planning and goal setting for cleaning companies.

STEP 2: GET FOCUSED

Use your KPIs to identify the 1–3 key drivers (your “leads”) that will impact your growth the most — so you stop spreading effort across things that don’t matter. You don’t need more to do. You need to do less… better.

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STEP 3: GET A PLAN

We translate your leads into clear, trackable weekly activities so you know exactly what needs to happen each week to move your business forward. If it’s not scheduled weekly, it’s not real.

Icon representing business growth with a dollar sign, plant, and upward trend graph, symbolizing the importance of KPIs and focused planning for cleaning business success.

STEP 4: GET IT DONE

You’ll track your lead activities, stay accountable, and adjust based on performance — so progress actually happens, not just planning. This is where most people fall off. This is also where growth happens.

Coaching for Cleaning Business Success

Powerful Programs & Tools To Help You SCALE Quickly.

One-on-One

Work directly with a coach to solve your biggest constraints with clear deliverables and weekly execution.
Exclusive

On Site Coaching

Get an on site consulting intensive built around your operations, team, and leadership execution. We identify the constraints, map the priorities, and leave you with a plan your team can run.
Exclusive

Strategic Success Circles

Circles are where AOS gets installed. You will execute the right priorities at the right time with structure, coaching, and clear scoreboards.
Most Popular!

Reach For The Stars

The Dare to Dream program is a powerful tool to help engage and develop your employees. It is a program that inspires your staff to imagine the possibilities available to them.
Exclusive

Advantage Leagues

The Advantage Leagues were created for a larger purpose than just business, they were made to extend our impact throughout the community and world.
Exclusive

Strategic Success Circles – Levels of Growth

We offer a growth circle for every stage of your cleaning company journey.
From “just starting out” to “crushing my goals and buying a plane” (absolutely true!).

CLICK to Compare Benefits

SWIPE & CLICK BELOW

Liz Trotter, High-Performance Certified Coach at Core Profit Builders, smiling in a black shirt with logo against a teal background.

Meet Our Founder, Liz Trotter

Core Profit Builders Has Become a Highly Effective Cleaning Coaching Company!

With the majority of Liz’s focus being on Strategic Success Circles (formerly Mastermind Accountability groups). Liz has owned American Maid Service in Olympia, WA since 1993 and currently operates as an absentee owner. Along with her husband Tim, Liz is also a real estate investor and developer who currently owns 80+ rentals.

Liz is driven to help those she works with (whether one-on-one or in groups) to be the best version of themselves while executing on the goals, plans, and strategies that are important to them. Knowing what to do is only part of the battle, how is sometimes the trickier part.

Liz enjoys being a Certified High-Performance Coach (CHPC) who uses her certification along with extensive DISC training and 3 decades of experience in the cleaning industry to help people at all levels “get out of their own way.”

Why Choose Core
Profit Builders?

Scaling a cleaning business is not hard because you lack effort.
It is hard because most owners are running without an operating system. Align Operating System (AOS) gives you a simple, repeatable weekly rhythm so you execute the right things, at the right time, all the time.

Here is what changes when you run AOS:

Profitable: Track the few numbers that matter, protect margin, and make confident decisions.

Professional: Install clear roles, repeatable standards, and leadership rhythms your team can follow.

Proud: Work less chaos, gain control, and build a business that supports your life.

Stop being the bottleneck.
A professional business runs on rhythm, standards, and scoreboards. AOS helps you install the habits that keep growth stable: weekly priorities, KPI reviews, and leadership execution.

What you can expect:

  • Right priorities, not random fires
  • Repeatable execution, not heroic effort
  • Clear accountability, not “hope it gets done”
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The Core Profit Builders Vision

At Core Profit Builders, we help residential cleaning business owners become strategic leaders.
We believe success is not about doing more.
It’s about getting clear on what matters — and executing it with discipline.
Our members build professional, profitable businesses they are proud to own.
They lead with confidence, make decisions faster, and stop being the bottleneck.
We don’t offer hype, shortcuts, or hustle culture.
We provide clarity, structure, and accountability through proven systems.
Everything we teach is designed to help owners:
  • Lead instead of react
  • Grow without losing control
  • Build companies that support their life, not consume it
This is intentional growth, built on vision, execution, and ownership.
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STRATEGIC SUCCESS CIRCLES

Ready to take back your sanity and grow your cleaning business to the $1MM annual revenue mark — and beyond — while doing less work?

FAQ

ask us
anything

We provide proven coaching programs, mastermind groups, and growth blueprints that take cleaning companies from $500K to $5M+ in annual revenue.

The audit uncovers what’s holding you back and gives you a step-by-step plan to achieve business growth — with no obligation.

Established cleaning business owners who are committed to scaling fast and learning from both peers and industry leaders.

From this day on your goal is to hit the 5-million-dollar mark. And once you hit that you are going to hit the 10 million!” Now I went into Foundations thinking I knew so much. It turned out I was so wrong. Over the next 7 days I learned more about my business than I ever had before. I realized my finish line was nowhere near the million-dollar mark.

I created systems I had only dreamed of having. I created some of the best friendships with people who have the same drive and work ethics as myself. After touring Tom’s location and seeing how his operation was set up, it inspired me to continue building my company. I did not even know it was possible to have multiple locations all be run from one primary location! Today I have 3 locations in different cities, and they are all run out of 1 office. We are on point to close 2021 at 2.5 million and I don’t plan on stopping.

Foundations will be my 3rd time going and I guarantee I will learn even more this time. There is so much information to learn and with hard work and dedication you too can level up your company for success. I can’t wait to be inspired again this year at Foundations.

Dean Mercado: Architect of the Clone the Owner Methodology

Dean Mercado, smiling professional, founder of Online Marketing Muscle®, expert in business growth strategies for cleaning entrepreneurs, promoting the Clone the Owner® Methodology.

Dean Mercado is the architect of the Clone the Owner® Methodology, a proven framework that liberates service business owners while driving sustainable business growth.
As the Founder and CEO of Online Marketing Muscle® and the bestselling author of “The MINDstretch,” Dean transforms how businesses leverage systems, teams, and technology.
Drawing from well over 10,000 coaching hours, he empowers service companies to scale efficiently at every growth stage, creating both freedom for owners and increased value in their enterprises.
Featured in Inc. Magazine and Investor’s Business Daily, Dean lives by his philosophy: “Evolve to Actualization—Clone the Owner®.”