We Help You Build the Most Optimized Cleaning Company
Stop winging it and start running a real company. Align Operating System (AOS) helps you do the right things, at the right time, all the time so you become
PRO PRO PRO:
PROfitable, PROfessional, PROud
Decide in under 60 seconds.
No fluff. LET’S GROW!
Events & Workshops
Pick a live or virtual workshop and get the playbook, not just inspiration.
APR 26-MAY 3, 2026
- Foundations SCALE 26:
PROVEN STRATEGIES to SCALE to $10+ Million in Annual Revenue
“The Chateau”, Corolla, NC
JULY 22-25, 2026
- The Accelerator Experience
St. Louis, Live Only
Accelerate Your Growth With High Impact Strategy
OCT 1-2, 2026
- 2027 Budget & Goal Setting Workshop
Location To Be Announced, Live with Streaming
Plan Your Budget and Set Clear Goals for Success
Align Operating System (AOS)
Most cleaning businesses do not struggle because the owner is not working hard enough. They struggle because the business has no operating system. AOS gives you the weekly structure to prioritize, execute, and repeat, so the company stops depending on your memory, motivation, or mood.
Profitable: Know your numbers, protect margin, and make decisions with confidence
Professional: Clear roles, repeatable standards, and leadership rhythms your team can follow
Proud: Peace of mind, control, and a business that supports your life instead of consuming it
Your Growth Comes From Strategy, Not Guesswork
Success happens when you have the right systems, leadership skills, and proven strategies guiding your business. Our programs help you sharpen your vision, streamline operations, and build a company that scales with confidence.
We G.E.T. Your Cleaning Business Focused
Most business owners already know what to do. They just don’t consistently do it.
The G.E.T. (Growth Execution Tool) is how you change that.
STEP 1: GET CLEAR
You’ll identify your Critical & Core KPIs, understand exactly where your business stands today, and set a clear WIG (Wildly Important Goal) based on real data — not assumptions.
STEP 2: GET FOCUSED
Use your KPIs to identify the 1–3 key drivers (your “leads”) that will impact your growth the most — so you stop spreading effort across things that don’t matter. You don’t need more to do. You need to do less… better.
STEP 3: GET A PLAN
We translate your leads into clear, trackable weekly activities so you know exactly what needs to happen each week to move your business forward. If it’s not scheduled weekly, it’s not real.
STEP 4: GET IT DONE
You’ll track your lead activities, stay accountable, and adjust based on performance — so progress actually happens, not just planning. This is where most people fall off. This is also where growth happens.
Coaching for Cleaning Business Success
Powerful Programs & Tools To Help You SCALE Quickly.
One-on-One
On Site Coaching
Strategic Success Circles
Reach For The Stars
Advantage Leagues
Strategic Success Circles – Levels of Growth
We offer a growth circle for every stage of your cleaning company journey.
From “just starting out” to “crushing my goals and buying a plane” (absolutely true!).
CLICK to Compare Benefits
SWIPE & CLICK BELOW
Meet Our Founder, Liz Trotter
Core Profit Builders Has Become a Highly Effective Cleaning Coaching Company!
With the majority of Liz’s focus being on Strategic Success Circles (formerly Mastermind Accountability groups). Liz has owned American Maid Service in Olympia, WA since 1993 and currently operates as an absentee owner. Along with her husband Tim, Liz is also a real estate investor and developer who currently owns 80+ rentals.
Liz is driven to help those she works with (whether one-on-one or in groups) to be the best version of themselves while executing on the goals, plans, and strategies that are important to them. Knowing what to do is only part of the battle, how is sometimes the trickier part.
Liz enjoys being a Certified High-Performance Coach (CHPC) who uses her certification along with extensive DISC training and 3 decades of experience in the cleaning industry to help people at all levels “get out of their own way.”
Why Choose Core
Profit Builders?
Scaling a cleaning business is not hard because you lack effort.
It is hard because most owners are running without an operating system. Align Operating System (AOS) gives you a simple, repeatable weekly rhythm so you execute the right things, at the right time, all the time.
Here is what changes when you run AOS:
Profitable: Track the few numbers that matter, protect margin, and make confident decisions.
Professional: Install clear roles, repeatable standards, and leadership rhythms your team can follow.
Proud: Work less chaos, gain control, and build a business that supports your life.
Stop being the bottleneck.
A professional business runs on rhythm, standards, and scoreboards. AOS helps you install the habits that keep growth stable: weekly priorities, KPI reviews, and leadership execution.
What you can expect:
- Right priorities, not random fires
- Repeatable execution, not heroic effort
- Clear accountability, not “hope it gets done”
The Core Profit Builders Vision
- Lead instead of react
- Grow without losing control
- Build companies that support their life, not consume it
STRATEGIC SUCCESS CIRCLES
Ready to take back your sanity and grow your cleaning business to the $1MM annual revenue mark — and beyond — while doing less work?
FAQ
ask us
anything
How does Core Profit Builders help cleaning companies scale?
We provide proven coaching programs, mastermind groups, and growth blueprints that take cleaning companies from $500K to $5M+ in annual revenue.
What is included in the Free Business Health Audit?
The audit uncovers what’s holding you back and gives you a step-by-step plan to achieve business growth — with no obligation.
Who should join Strategic Success Circles?
Established cleaning business owners who are committed to scaling fast and learning from both peers and industry leaders.
