FOUNDATIONS SCALE 25
SCALE YOUR ESTABLISHED HOME SERVICES COMPANY
INTO SOMETHING TRULY REMARKABLE!
ELEVATE YOUR BUSINESS TO NEW HEIGHTS!!
APRIL 27 – MAY 4, 2025
COROLLA, NC
AT “THE CHATEAU”
Foundations SCALE25 Starts In…
1 BED AVAILABLE + 5 OFF-SITE REGISTRATION IS LIVE!
WHAT IS THE DIFFERENCE BETWEEN GROWTH & SCALE?
Business growth is about increasing top-line revenues at any cost, whereas scaling a business is about increasing revenues while minimizing your costs, effectively improving your bottom-line or profit margin.
Are you leading an established company over at least $1 million in annual revenue and looking to scale it to $7.5 million or more?
Foundations SCALE 25 is the perfect setting for your ambitious growth. Many business owners are unaware that growth is different from scaling.
This event is a crucial hub for companies poised for significant scaling. We invite leaders of businesses on the brink of this transformative leap to join us for an unparalleled experience. These experienced leaders are eager to share the strategies that fueled their remarkable growth.
FOUNDATIONS SCALE25 SOLUTIONS
Specific & Required Action Plans to Scale to Over $5MM+ Annually!
What Are the Keys to Scaling Your Business Over $5MM++ Annually?
Learn From the Experts Who Have Already Conquered This Goal!
Create a Game Plan for Taking Your Business Over $5MM++ Annual!
...And, Learn How to Become a Leader Who is Meant to SCALE!
Learn How to Communicate Your Mission & Get the Company Onboard!
Discover Numerous Secrets To Building a $5MM++ Annual Revenue Team!
Reignite Your Passion for the Business! This requires a whole new level of thinking!
Get to Know Our Speakers
Dean Mercado
Speaker's Date: April 28,2025
Dean's Bio
Dean Mercado is the architect of the Clone the Owner® Methodology, a proven framework that liberates service business owners while driving sustainable business growth.
As the Founder and CEO of Online Marketing Muscle® and the bestselling author of “The MINDstretch,” Dean transforms how businesses leverage systems, teams, and technology.
Drawing from well over 10,000 coaching hours, he empowers service companies to scale efficiently at every growth stage, creating both freedom for owners and increased value in their enterprises.
Featured in Inc. Magazine and Investor’s Business Daily, Dean lives by his philosophy: “Evolve to Actualization—Clone the Owner®.”
Zach “Dr. Z” Schaefer
Speaker's Date: April 30,2025
Zach's Bio
Zach “Dr. Z” Schaefer is a nationally recognized consultant, international speaker, and sought-after leadership coach with a proven track record of driving performance and cultural transformation across industries.
He has partnered with leaders at over 400 organizations to cultivate high-impact leadership behaviors aligned with strategic execution. As the Owner and Chief Culture Officer of The Post Sports Bar and Grill in St. Louis, Dr. Z oversees a thriving enterprise with more than 160 employees, four locations, and over $11 million in annual revenue.
A former tenured professor and certified mediator, he brings over 1,500 hours of mediation experience to resolving complex interpersonal and organizational challenges. He has authored six books, with his latest title set to release in March 2025.
In addition to his work in leadership and organizational development, Dr. Z is a Bitcoin educator who helps individuals navigate the evolving digital currency landscape. Outside the boardroom, he’s a certified BBQ judge and the creator of his own signature BBQ rub.
Kevin Bassett
Speaker's Date: April 29,2025
Kevin's Bio
Kevin is the owner of Bassett & Associates, PA, a full-service CPA firm in Raleigh, North Carolina. The mission of Bassett & Associates, PA is to empower entrepreneurs to maximize cash flow and build wealth through innovative financial and tax planning strategies.
Through his firm's Virtual CFO process, Kevin guides his clients with business planning, cash flow, profitability analysis, tax planning, and tax return preparation. Kevin is the creator of the Tax Minimization Process™, The Virtual CFO Advantage™, and the author of a tax strategies course.
He speaks nationally at business and real estate events across the United States. Kevin resides with his wife and three children in North Carolina.
Hudson Wikoff
Speaker's Date: May 1, 2025
Hudson's Bio
Hudson Wikoff is a trailblazer in the world of AI-powered business transformation, helping elite entrepreneurs scale smarter and faster through cutting-edge automation. As the founder of Elite Team AI, he equips high-performing CEOs with the tools and systems they need to dominate their markets—without being owned by their business.
After building a thriving career in health and fitness coaching, Hudson began sharing his proprietary automation and AI systems with thousands of coaches around the world. His passion for scalable impact led him to expand beyond the coaching space, bringing his expertise to service-based businesses across industries. Today, Elite Team AI supports hundreds of companies—from home services to real estate and consulting—by streamlining lead conversion, sales, customer support, and custom AI integrations.
A recognized authority in the AI space, Hudson has been featured on The Andy Elliott Podcast and tapped to build automation systems for global names like Tony Robbins and Dean Graziosi’s The Game Has Changed event. Known for his no-fluff delivery and real-world results, Hudson combines high energy with high impact, helping business leaders implement systems that actually move the needle.
Outside the AI arena, Hudson is a devoted husband and father of three, deeply committed to faith, family, fitness, and finances. Whether he's speaking on stage or coaching CEOs behind the scenes, his mission remains the same: help leaders reclaim their time, scale with confidence, and build businesses that run—so they don’t have to.
Matt Ricketss
Speaker's Date: May 2, 2025
Matt's Bio
Matt Ricketts is the Co-Founder of Better Life Home Cleaning, a premier residential cleaning company dedicated to delivering consistently delightful experiences. A former airline pilot turned entrepreneur, Matt has leveraged his expertise in operations, technology, and leadership to drive innovation in the home services industry.
Matt was a partner at MaidCentral, a leading software platform for cleaning businesses, where he played a pivotal role in integrating technology to optimize operations. Additionally Matt has served as a board member of ISSA Residential, helping to shape the future of the professional cleaning sector.
Beyond his contributions to home services, Matt is actively involved in M&A strategy, working to acquire and scale home cleaning businesses. He is currently building a fund to accelerate industry growth, applying his knowledge of operational efficiency and financial strategy to drive long-term success.
Trisha Lake, Foundations Alumna
Foundations was a life changing experience for me. By the time I had learned about Foundations I had already hit the big Million Dollar mark – which you’d think I would have been so excited for! But truth be told, I was not.
I was depressed. I had worked so hard to get to that destination mark; that so many maid services talk about, and once I finally crossed that line, there was nothing left for me to push for. I fell into a deep depression. Attempting to get myself out of this I searched for education classes or something that could help me find what my next step would be.
I had heard about Foundations and knew I needed to go. On one of the first days, I had a heart to heart with Liz and tears poured out as I began to tell her I felt like I had nowhere to go from here. I had gotten to the finish line. She looked me in the eyes and said “why do you feel you have to stop at the million-dollar mark? Push for a new goal.
From this day on your goal is to hit the 5-million-dollar mark. And once you hit that you are going to hit the 10 million!” Now I went into Foundations thinking I knew so much. It turned out I was so wrong. Over the next 7 days I learned more about my business than I ever had before. I realized my finish line was nowhere near the million-dollar mark.
I created systems I had only dreamed of having. I created some of the best friendships with people who have the same drive and work ethics as myself. After touring Tom’s location and seeing how his operation was set up, it inspired me to continue building my company. I did not even know it was possible to have multiple locations all be run from one primary location! Today I have 3 locations in different cities, and they are all run out of 1 office. We are on point to close 2021 at 2.5 million and I don’t plan on stopping.
Foundations will be my 3rd time going and I guarantee I will learn even more this time. There is so much information to learn and with hard work and dedication you too can level up your company for success. I can’t wait to be inspired again this year at Foundations.
1 BED AVAILABLE + 5 OFF-SITE REGISTRATION NOW LIVE!
To apply for a position at Foundations SCALE25, your company must have annual revenue over $1MM+
You’ll have access to some of the top CEOs in the industry, as well as business owners just like you to collaborate and network. And, by the end of the event, you’ll leave with incredibly valuable strategies and information that you can use to scale your business to well above the $5MM+ Annual Revenue mark.
If you’re ready to create a remarkably successful business,
join us at a location you will love!
FOUNDATIONS SCALE25 REGISTRATION!!