Liz brings over three decades of experience in the residential cleaning industry and is the founder and CEO of Core Profit Builders, where she created the Align Operating System, a leadership-centered operating system designed specifically for cleaning business owners who want to scale with structure and stability. Since 1993, she has owned two cleaning companies outright and has been a partner in more than six, giving her firsthand insight into growth, partnerships, operational complexity, and long-term sustainability. Liz cares deeply about elevating this industry and helping owners build businesses that are Professional, Profitable, and Proud to own. 

As a Certified High Performance Coach with advanced DISC training, Liz blends behavioral psychology with disciplined execution to help owners remove bottlenecks, strengthen leadership, and install profit-driven systems before accelerating growth. She is a sought-after speaker who regularly appears on industry stages, known for her energetic authority and practical clarity. Outside of business, Liz has been married to her husband Tim since 1995. Together they have two children and one grandchild. Their family also owns and manages over 80 rental properties, reinforcing her belief in disciplined financial structure, long-term asset building, and leadership that creates generational stability