Lizzie Strohl

Core Coach

About Lizzie Strohl

“Create Something that I can Walk Away From!” I scribbled onto a piece of paper many years ago after a lot of thought and reflection. You might think this is about owner freedom and stress-free business management. While those are valuable goals that when I let myself, I can now pretty much have that now. This is not what it meant to me when I wrote it so many years ago.

I wasn’t trying to avoid working in or on my business and just have it run itself. I knew myself well enough, I’m a worker at heart. I love working, I love challenges and I love building and fixing things, especially when they are connected with people. I was setting a boundary for myself to make sure I was achieving my real purpose.

I was hyper-focusing myself to keep my eyes on my prize, which for me, is my people. This is the heart of what I bring to my coaching clients.

I’m here to help you take your cleaning business to the next level. To achieve your own specific goals and get you where you want to go! Over the years with trial and error and lots of amazing mentors, I have found and developed strategic ways to successfully grow and maintain our business to support our vision of what we wanted our life to be! Let’s do the same for you!

My approach is genuine and structured. I focus on both problem-solving and goal achievement by getting down to the root of the challenges that are holding you back using the following process

  • Identify Your Actual Goal and Purpose
  • Identify & Understand Challenges and Impact
  • Create a Plan to Overcome
  • Execute Plan
  • Evaluate Results
  • Continue the Process with guided support until you achieve your success

If you’re looking for a coach who combines expertise, and experience with genuine care, I’m here to help you thrive so that you can make your cleaning business get you where you really want to go! Let’s make it happen! 🙂

A little history: I started in this industry as an employee with my husband Drew for a janitorial company working an evening shift. It didn’t take us long to decide this was the industry for us! We purchased that company shortly after and began learning how in the world to own and run a cleaning company. This journey, from employees to business owner, has taught me invaluable lessons about resilience, strategic growth, and the importance of balancing work with personal life. I’ve experienced firsthand the struggles of managing a business while homeschooling our daughters and maintaining our volunteer work. These insights have equipped me with practical strategies to help you achieve a similar balance and success in your own business.

cert-ls

From this day on your goal is to hit the 5-million-dollar mark. And once you hit that you are going to hit the 10 million!” Now I went into Foundations thinking I knew so much. It turned out I was so wrong. Over the next 7 days I learned more about my business than I ever had before. I realized my finish line was nowhere near the million-dollar mark.

I created systems I had only dreamed of having. I created some of the best friendships with people who have the same drive and work ethics as myself. After touring Tom’s location and seeing how his operation was set up, it inspired me to continue building my company. I did not even know it was possible to have multiple locations all be run from one primary location! Today I have 3 locations in different cities, and they are all run out of 1 office. We are on point to close 2021 at 2.5 million and I don’t plan on stopping.

Foundations will be my 3rd time going and I guarantee I will learn even more this time. There is so much information to learn and with hard work and dedication you too can level up your company for success. I can’t wait to be inspired again this year at Foundations.

Dean's Bio

Dean Mercado

Dean Mercado is the architect of the Clone the Owner® Methodology, a proven framework that liberates service business owners while driving sustainable business growth.
As the Founder and CEO of Online Marketing Muscle® and the bestselling author of “The MINDstretch,” Dean transforms how businesses leverage systems, teams, and technology.
Drawing from well over 10,000 coaching hours, he empowers service companies to scale efficiently at every growth stage, creating both freedom for owners and increased value in their enterprises.
Featured in Inc. Magazine and Investor’s Business Daily, Dean lives by his philosophy: “Evolve to Actualization—Clone the Owner®.”