LEVEL 4 STRATEGIC SUCCESS MASTERY CIRCLE

Join Mastery Circle to sharpen strategy, accelerate execution, and build the company you’ve envisioned.

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PICTURE A ROOM OF BUSINESS OWNERS LIKE YOU—ALL COMMITTED TO GROWTH

With stakes in six companies and almost forty years in the cleaning industry, Liz brings hard-won, small-business insight to every conversation. She’s faced the very challenges you’re navigating now—and the ones coming next.

In a collaborative circle like this, we compare playbooks, solve real problems, and move faster together. You’ll clear obstacles sooner and scale with clarity—that’s what makes this opportunity different.

HAVE YOU BEEN PRE-APPROVED BY LIZ FOR SUCCESS GROUPS?

BENEFITS OF JOINING THE MASTERY CIRCLE

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BUILT TO HELP SMALL BUSINESSES NETWORK & SCALE

Designed for owners like you, this exclusive group connects you with peers tackling similar cleaning-industry challenges. You’ll hear from respected speakers and veteran operators—and you’ll join friendly, results-driven challenges and competitions that push you to the next level.

START WORKING ON YOUR BUSINESS, NOT JUST IN IT

direct-access

Direct text access to Liz Trotter and Team for quick answers and guidance.

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A custom growth roadmap aligned to your goals, numbers, and market.

Weekly challenges plus three weekly coaching calls so you implement consistently.

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A weekly Deep Dive to align priorities and keep the company on track.

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Specialized market analysis and lead-gen tools to drive predictable pipeline.

INCREDIBLE GROWTH SEEN BY OTHERS

– Express Circle – Linda Cavazos, Care Cleaning

Having been in the cleaning business for the last 16 years I thought I knew it all…. wrong. Being part of Liz Trotters Strategic Planning Group has taught me how essential it is to know your business inside and out, which I did not. Over these past few months with Liz’s vast experience, she guided me, and the group, to understand goals, budgets, KPI’s, company culture and so much more – definitely a new language to me. It has been hard, fun, challenging work – no spoon-feeding here – but so rewarding when you get it. Liz and the group are helping grow my business stronger while providing an awesome support system. Once you work with Liz she will become like your favorite elementary school teacher – unforgettable.

– Mastery Circle – Heather Canning, One Organized Mom

So I have some AMAZING NEWS TODAY! It’s official! One Organized Mom has officially moved to the ONE MILLION DOLLAR club today!! I just want to give a BIG shout to this amazing group and our fearless leaders Liz Trotter, Derek Christian, and Tom Stewart for showing us what we were capable of! I know that we could’ve done it on our own but we got there a lot faster with your guidance and helping us to lay the foundation for the success of our business! I just want to thank you all so much for offering your knowledge, sharing your mistakes and celebrating the wins!! This business is a tuff business but when you’re surround by rockstars it makes it much more doable! Thank you all again! Ok, enough celebrating now on to 2M$!

“I Highly Recommend Liz Trotter and The Strategic Success Circles”

SIGN UP BELOW TO MASTER YOUR CLEANING COMPANY!

If your team’s energy has dipped or engagement is low, the Mastery Strategic Success Circle is the right fit. We’ll help them regain focus and drive your company forward.

LET'S GROW YOUR COMPANY

Mastery Circle
Annual Investment

$6,995 1x;
Renews Annually

Mastery Circle
Monthly Investment

$1,000 Deposit;
$695 Renews Monthly

YOU CAN ALSO ENROLL YOUR MANAGER!

Add your manager on the sign-up page before you Add to Cart so they’re included from day one.

FAQs

Owners of growing cleaning companies who want executive-level coaching, faster decision-making, and a peer group that pushes for measurable results.

Bridge builds foundations; Challenge focuses on implementation; Express accelerates execution. Mastery adds higher-level strategy—leadership development, advanced KPI management, multi-location planning, and durable profit systems.

Weekly challenges, three live coaching calls, and a Deep Dive to tackle bottlenecks. You’ll maintain a scoreboard of KPIs and leave each week with an action list tied to outcomes.

 

Yes. Pre-approval ensures you’re placed with owners at a similar stage so conversations stay fast, focused, and valuable.

Absolutely. You can enroll your manager (or leadership team) so they learn the same frameworks and can execute alongside you.

Members commonly see cleaner operations, steadier lead flow, stronger teams, and rising profit. Progress is tracked weekly through KPIs and quarterly targets, so you always know what’s working and what to adjust.

Cleaning Company Coaching Testimonials

From this day on your goal is to hit the 5-million-dollar mark. And once you hit that you are going to hit the 10 million!” Now I went into Foundations thinking I knew so much. It turned out I was so wrong. Over the next 7 days I learned more about my business than I ever had before. I realized my finish line was nowhere near the million-dollar mark.

I created systems I had only dreamed of having. I created some of the best friendships with people who have the same drive and work ethics as myself. After touring Tom’s location and seeing how his operation was set up, it inspired me to continue building my company. I did not even know it was possible to have multiple locations all be run from one primary location! Today I have 3 locations in different cities, and they are all run out of 1 office. We are on point to close 2021 at 2.5 million and I don’t plan on stopping.

Foundations will be my 3rd time going and I guarantee I will learn even more this time. There is so much information to learn and with hard work and dedication you too can level up your company for success. I can’t wait to be inspired again this year at Foundations.

Dean's Bio

Dean Mercado

Dean Mercado is the architect of the Clone the Owner® Methodology, a proven framework that liberates service business owners while driving sustainable business growth.
As the Founder and CEO of Online Marketing Muscle® and the bestselling author of “The MINDstretch,” Dean transforms how businesses leverage systems, teams, and technology.
Drawing from well over 10,000 coaching hours, he empowers service companies to scale efficiently at every growth stage, creating both freedom for owners and increased value in their enterprises.
Featured in Inc. Magazine and Investor’s Business Daily, Dean lives by his philosophy: “Evolve to Actualization—Clone the Owner®.”