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Liz Trotter

LIZ New

High-Performance Certified Coach

About Liz Trotter

Liz currently owns and operates Core Profit Builders, which teaches small business owners how to leverage their unique talents to build professional companies. She has held five cleaning companies and is currently the absentee owner of American Maid Service in Olympia, WA. Along with her husband, Tim, Liz is a real estate investor and developer who owns more than 85 rentals.

As a Certified High-Performance Coach and an avid reader (she averages three books a week), Liz uses her extensive behavioral psychology and DISC training to empower entrepreneurs to pursue their dreams and goals more confidently.

Liz’s current passion is teaching strategies of SCALE using her proprietary system, The G.E.T., within Core Profit Builders’ Strategic Success Circles. Liz is thrilled to watch struggling business owners achieve her definition of success: achieving happiness and fulfillment while working toward their greatest desires in life and business.

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From this day on your goal is to hit the 5-million-dollar mark. And once you hit that you are going to hit the 10 million!” Now I went into Foundations thinking I knew so much. It turned out I was so wrong. Over the next 7 days I learned more about my business than I ever had before. I realized my finish line was nowhere near the million-dollar mark.

I created systems I had only dreamed of having. I created some of the best friendships with people who have the same drive and work ethics as myself. After touring Tom’s location and seeing how his operation was set up, it inspired me to continue building my company. I did not even know it was possible to have multiple locations all be run from one primary location! Today I have 3 locations in different cities, and they are all run out of 1 office. We are on point to close 2021 at 2.5 million and I don’t plan on stopping.

Foundations will be my 3rd time going and I guarantee I will learn even more this time. There is so much information to learn and with hard work and dedication you too can level up your company for success. I can’t wait to be inspired again this year at Foundations.

Dean's Bio

Dean Mercado

Dean Mercado is the architect of the Clone the Owner® Methodology, a proven framework that liberates service business owners while driving sustainable business growth.
As the Founder and CEO of Online Marketing Muscle® and the bestselling author of “The MINDstretch,” Dean transforms how businesses leverage systems, teams, and technology.
Drawing from well over 10,000 coaching hours, he empowers service companies to scale efficiently at every growth stage, creating both freedom for owners and increased value in their enterprises.
Featured in Inc. Magazine and Investor’s Business Daily, Dean lives by his philosophy: “Evolve to Actualization—Clone the Owner®.”