LEVEL 2 - STRATEGIC SUCCESS CHALLENGE CIRCLE
Level 2 is where growth accelerates. Join peers, access expert coaching & build the business you’ve always wanted.
IMAGINE A GROUP FULL OF BUSINESS OWNERS LIKE YOU, ALL HELPING EACH OTHER GROW...
Liz has ownership in 6 different companies and has almost 40 years of experience in the cleaning industry, but even with that experience, she too is a small business owner. She has faced many of the challenges you are facing now and will continue to face more challenges later down the road.
In a group environment like this one, we can all work together to get past any obstacles, so you can grow faster and scale your business – that is what is so special about this opportunity.
HAVE YOU BEEN PRE-APPROVED BY LIZ FOR CHALLENGE CIRCLE?
DESIGNED TO HELP SMALL BUSINESSES NETWORK & SCALE
Direct access to Liz Trotter and her Team via text message
A customized roadmap for building the business of your dreams
Weekly challenges and 3 weekly coaching calls to build your business
Once-a-week Deep Dive to keep your company on track to success
Special tools for market analysis and lead generation
DESIGNED TO HELP SMALL BUSINESSES NETWORK & SCALE
Built for small business owners like you, this exclusive group allows you to network with others all facing similar challenges in their cleaning business. You’ll get the opportunity to listen to well-renowned speakers and business owners, plus take part in friendly challenges and competition to help push you to the next level.
INCREDIBLE GROWTH SEEN BY OTHERS
– Express Circle – Linda Cavazos, Care Cleaning
Having been in the cleaning business for the last 16 years I thought I knew it all…. wrong. Being part of Liz Trotters Strategic Planning Group has taught me how essential it is to know your business inside and out, which I did not. Over these past few months with Liz’s vast experience, she guided me, and the group, to understand goals, budgets, KPI’s, company culture and so much more – definitely a new language to me. It has been hard, fun, challenging work – no spoon-feeding here – but so rewarding when you get it. Liz and the group are helping grow my business stronger while providing an awesome support system. Once you work with Liz she will become like your favorite elementary school teacher – unforgettable.
– Mastery Circle – Heather Canning, One Organized Mom
So I have some AMAZING NEWS TODAY! It’s official! One Organized Mom has officially moved to the ONE MILLION DOLLAR club today!! I just want to give a BIG shout to this amazing group and our fearless leaders Liz Trotter, Derek Christian, and Tom Stewart for showing us what we were capable of! I know that we could’ve done it on our own but we got there a lot faster with your guidance and helping us to lay the foundation for the success of our business! I just want to thank you all so much for offering your knowledge, sharing your mistakes and celebrating the wins!! This business is a tuff business but when you’re surround by rockstars it makes it much more doable! Thank you all again! Ok, enough celebrating now on to 2M$!
"I Highly Recommend Liz Trotter and the Strategic Success Circles"
LET'S GROW YOUR COMPANY
SIGN UP TODAY TO ENROLL YOUR MANAGERS
If your managers lack motivation or aren’t fully engaged, the Manager’s Strategic Success Circle is ideal. We’ll help them regain their drive and move your company forward.
FAQs
Who is the Challenge Circle best for?
Owners of established cleaning businesses ready to accelerate growth. If you’ve mastered basics (hiring, books, bidding) and want accountability, deeper strategy, and execution support, Level 2 is for you.
How is Level 2 different from the Bridge Circle (Level 1)?
Level 1 builds foundations; Level 2 focuses on implementation and scale—weekly challenges, three coaching calls, a Deep Dive each week, and a customized roadmap tied to KPIs and targets.
What’s the weekly time commitment?
Plan for 3–5 hours per week across challenges, coaching calls, and Deep Dives. Many owners delegate parts of the work to managers while keeping leadership focused on strategy and decisions.
Do I need pre-approval to join?
Yes. Pre-approval by Liz ensures the cohort matches your stage and goals. This creates peer alignment and keeps sessions fast-paced and results-driven.
What results should I expect—and how are they tracked?
You’ll set quarterly targets (revenue, profit, retention, lead flow) and track them via a KPI framework. Expect improvements in sales consistency, leadership, and operational efficiency—measured weekly.
What’s included with my investment?
Direct access to Liz & Team via text, weekly challenges, 3 weekly coaching calls, once-a-week Deep Dive, market analysis/lead-gen tools, and a personalized execution plan to keep you on track.
