LEVEL 3 - STRATEGIC SUCCESS EXPRESS CIRCLE

At Level 3, execution accelerates. Express Circle gives you expert coaching, peer power, and a clear path to the business you want.

Logo of the Express Circle program by Core Profit Builders, featuring dynamic lines symbolizing speed and growth, emphasizing expert coaching and community support for cleaning company owners.
Group of cleaning business owners engaged in collaborative coaching session at Core Profit Builders' Express Circle program, with laptops and materials on tables.

IMAGINE A COMMUNITY OF OWNERS LIKE YOU—ALL COMMITTED TO GROWING TOGETHER

With ownership stakes in six companies and nearly four decades in the cleaning industry, Liz brings real-world experience to every session. She understands the hurdles you’re facing now—and the ones coming next—because she’s lived them as a small business owner herself.

In a collaborative setting like this, we share what works, troubleshoot what doesn’t, and move faster as a group. The result: you clear roadblocks sooner and scale with confidence—that’s the real advantage of this opportunity.

START WORKING ON YOUR BUSINESS, NOT JUST IN IT

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Direct access to Liz Trotter and Team via text for fast guidance when you need it most.

Custom roadmap icon representing strategic planning for small business growth in the cleaning industry.

A personalized roadmap designed around your goals, numbers, and market realities.

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Weekly challenges and three weekly coaching calls so you implement—not just learn—hands-on.

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A once-a-week Deep Dive to align priorities and keep the entire company on track.

Specialized market analysis and lead-generation tools icon, representing strategic insights for cleaning business growth and support in the Mastery Circle program.

Specialized tools for market analysis and lead generation to fuel predictable growth.

BENEFITS OF JOINING THE EXPRESS CIRCLE

Express Circle program details infographic highlighting membership tiers, benefits, and access to resources for small business owners in the cleaning industry.
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BUILT TO HELP SMALL BUSINESSES NETWORK & SCALE

Connect with owners navigating the same cleaning-industry challenges you face. You’ll hear from respected speakers and seasoned operators, and you’ll participate in friendly challenges that stretch your skills and sharpen your execution—so you reach the next level faster.

HAVE YOU BEEN PRE-APPROVED BY LIZ FOR SUCCESS GROUPS?

INCREDIBLE GROWTH SEEN BY OTHERS

– Express Circle – Linda Cavazos, Care Cleaning

Having been in the cleaning business for the last 16 years I thought I knew it all…. wrong. Being part of Liz Trotters Strategic Planning Group has taught me how essential it is to know your business inside and out, which I did not. Over these past few months with Liz’s vast experience, she guided me, and the group, to understand goals, budgets, KPI’s, company culture and so much more – definitely a new language to me. It has been hard, fun, challenging work – no spoon-feeding here – but so rewarding when you get it. Liz and the group are helping grow my business stronger while providing an awesome support system. Once you work with Liz she will become like your favorite elementary school teacher – unforgettable.

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– Mastery Circle – Heather Canning, One Organized Mom

So I have some AMAZING NEWS TODAY! It’s official! One Organized Mom has officially moved to the ONE MILLION DOLLAR club today!! I just want to give a BIG shout to this amazing group and our fearless leaders Liz Trotter, Derek Christian, and Tom Stewart for showing us what we were capable of! I know that we could’ve done it on our own but we got there a lot faster with your guidance and helping us to lay the foundation for the success of our business! I just want to thank you all so much for offering your knowledge, sharing your mistakes and celebrating the wins!! This business is a tuff business but when you’re surround by rockstars it makes it much more doable! Thank you all again! Ok, enough celebrating now on to 2M$!

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"I Highly Recommend Liz Trotter and the Strategic Success Circles"

LET'S GROW YOUR COMPANY

Express Circle
Annual Investment

$5,995 1x;
Renews Annually

Express Circle
Monthly Investment

$1,000 1x;
$595 renews monthly

FAQs

Owners of cleaning companies who already have basic systems in place and want faster execution, accountability, and scale. If you’re ready to move from steady growth to strategic momentum, this is your room.

Bridge builds foundations. Challenge refines and implements. Express raises the pace: weekly challenges, three coaching calls each week, a weekly Deep Dive, and a custom roadmap tied to KPIs—optimized for speed and leadership focus.

  • Direct text access to Liz & Team

  • Personalized growth roadmap

  • Weekly challenges + 3 coaching calls

  • Once-a-week Deep Dive for alignment

  • Tools for market analysis & lead generation

  • KPI tracking with clear next steps
    Expect 3–5 hours/week dedicated to planning, execution, and review.

 

Yes. A brief pre-approval ensures your stage and goals match the cohort, so sessions move quickly and conversations stay actionable for everyone.

Outcomes vary by commitment, but members commonly report cleaner operations, steadier lead flow, higher close rates, stronger teams, and improved profit. Progress is measured weekly with KPIs and quarterly targets so you always know what’s working.

Cleaning Company Coaching Testimonials

From this day on your goal is to hit the 5-million-dollar mark. And once you hit that you are going to hit the 10 million!” Now I went into Foundations thinking I knew so much. It turned out I was so wrong. Over the next 7 days I learned more about my business than I ever had before. I realized my finish line was nowhere near the million-dollar mark.

I created systems I had only dreamed of having. I created some of the best friendships with people who have the same drive and work ethics as myself. After touring Tom’s location and seeing how his operation was set up, it inspired me to continue building my company. I did not even know it was possible to have multiple locations all be run from one primary location! Today I have 3 locations in different cities, and they are all run out of 1 office. We are on point to close 2021 at 2.5 million and I don’t plan on stopping.

Foundations will be my 3rd time going and I guarantee I will learn even more this time. There is so much information to learn and with hard work and dedication you too can level up your company for success. I can’t wait to be inspired again this year at Foundations.

Dean's Bio

Dean Mercado

Dean Mercado is the architect of the Clone the Owner® Methodology, a proven framework that liberates service business owners while driving sustainable business growth.
As the Founder and CEO of Online Marketing Muscle® and the bestselling author of “The MINDstretch,” Dean transforms how businesses leverage systems, teams, and technology.
Drawing from well over 10,000 coaching hours, he empowers service companies to scale efficiently at every growth stage, creating both freedom for owners and increased value in their enterprises.
Featured in Inc. Magazine and Investor’s Business Daily, Dean lives by his philosophy: “Evolve to Actualization—Clone the Owner®.”