Every successful business starts with a clear direction. But knowing where you want to go isn’t enough. You need the right people, systems, financial discipline, and growth strategies to get there.
That’s what the Lion’s Challenge is all about.
Join Liz Trotter for nine live, virtual challenges throughout 2027, each designed to help you tackle a critical part of building a stronger residential cleaning company.
Each challenge stands on its own, so you can join whenever you’re ready. Attend throughout the year, and you’ll build on what you’ve accomplished as you move from clarity and strategy to execution, leadership, profitability, and growth.
Start where you are. Move forward.
Challenge: Clarity & Business Alignment
Before you can lead your business somewhere better, you need to understand exactly where you stand.
Take a fresh look at your business, identify what’s working, uncover what’s holding you back, and determine where your attention will make the greatest difference.
Your Mission: Gain the clarity to stop reacting and start making intentional decisions about your business.
Signature Output: ClarityMap™
Challenge: Strategic Direction & Business Positioning
Successful businesses don’t chase every opportunity. They know where they want to compete, whom they want to serve, and what makes them different.
Define your ideal clients, sharpen your competitive positioning, and identify the strategic priorities that will guide your decisions.
Your Mission: Establish a clear strategic direction and make deliberate choices about where your business will focus.
Signature Output: Strategic Direction Map
Challenge: People, Roles & Accountability
You can’t build a strong company if everything depends on you.
Learn how to establish clear responsibilities, strengthen accountability, and create a team structure that supports your business instead of constantly pulling you back into daily operations.
Your Mission: Begin building a company where people understand their responsibilities and take ownership of results.
Signature Output: Team Accountability Plan
Challenge: Sales & Client Acquisition
Growth doesn’t happen simply because you want more clients. It happens when you consistently attract the right prospects and convert opportunities into profitable business.
Explore the sales behaviors, processes, and client acquisition strategies that create more predictable revenue.
Your Mission: Build a more intentional process for attracting, converting, and welcoming profitable new clients.
Signature Output: Client Acquisition Playbook
Challenge: Client Retention & Service Excellence
Winning a client is only the beginning. Keeping that client is where long-term business strength is built.
Discover how to create consistent service experiences, reduce preventable client attrition, strengthen client relationships, and turn satisfied clients into loyal advocates.
Your Mission: Protect the revenue you’ve worked hard to earn while increasing the long-term value of every client relationship.
Signature Output: Client Retention System
Challenge: Operational Consistency & Execution
Great plans mean very little without consistent execution.
Learn how to turn priorities into daily and weekly action, establish operating rhythms, strengthen follow-through, and create accountability without constant owner intervention.
Your Mission: Replace reactive management with consistent execution that keeps your business moving forward.
Signature Output: Weekly Operating Rhythm
Challenge: Leadership & Management Development
A strong team needs strong leadership.
Learn how to develop managers, delegate meaningful responsibility, improve communication, and build the leadership capabilities that allow your company to grow beyond your personal capacity.
Your Mission: Strengthen the people who lead your business so you can spend less time managing everything yourself.
Signature Output: Leadership Development Plan
Challenge: Marketing & Market Leadership
Now it’s time to make your business more visible, more desirable, and more competitive.
Explore how to strengthen your brand, improve marketing effectiveness, build referral opportunities, and position your company as a preferred choice in your market.
Your Mission: Create a focused strategy for attracting more of the right clients and growing your market presence.
Signature Output: GrowthMap™
Challenge: Profitability & Financial Control
Revenue growth means little if it doesn’t create greater financial strength.
Finish the year by examining your pricing, labor costs, margins, cash flow, and financial decision-making. Identify the improvements that will help you protect profit and enter the next year with greater confidence.
Your Mission: Strengthen financial control and identify the decisions that will make your business more profitable and sustainable.
Signature Output: ProfitMap™
Every Lion’s Challenge follows the Core Profit Builders Align → Act → Accelerate approach.
Understand the challenge, evaluate your current reality, and identify what matters most.
Make decisions, apply practical strategies, and begin building the tools and systems your business needs.
Turn what you’ve learned into clear priorities, measurable commitments, and meaningful action.
Each challenge is designed to deliver value on its own. You don’t have to attend the previous events to participate, and you don’t have to wait for the beginning of a new series.
For owners who want to go further, the optional VIP Implementation Lab provides additional hands-on time to complete the challenge’s Signature Asset and prepare it for use in their business.
Register for the Lion’s Challenge: $17.
Upgrade to VIP: add $80.
Experience CPB coaching, then explore continuing through Strategic Success Circles.
REQUESTRequest registration details from the CPB team.
Your business doesn’t face the same challenges all year long, and your development shouldn’t stand still either.
Each Lion’s Challenge addresses a different part of business ownership. Together, they create a connected journey that helps you strengthen your business from the inside out.
Whether you attend one event or all nine, the objective remains the same:
Better Thinking. Better Decisions. Better Execution.
You don’t need to solve everything at once. You need to identify what matters most and take the next meaningful step.
Join us for the next Lion’s Challenge and start building a business that’s more profitable, more professional, and less dependent on you.
