Home / Support options
Choose by who needs support

Get support for the work you need to do next.

Owner Circles, manager Circles and Sales Circle serve different people and different needs. Start with your responsibilities, then explore the right option.

Owner CirclesManager CirclesSales Circle

Looking for the self-directed Align Operating System program? Explore AOS Express. The program is purchased separately from Circle memberships.

Different support for different responsibilities

Owners work on business priorities. Managers develop the capability to lead. Salespeople practice stronger sales conversations. Compare Learn, Build and Leadership on the manager development page; choose owner and sales support by their separate purposes.

Owner Circles

Work on your business with ongoing support

Mastery Circle supports your weekly priorities and follow-through. Accelerator Circle continues the work after you attend the Accelerator Experience.

Weekly implementation and accountability

Mastery Circle

Turn priorities into weekly action with Liz, feedback from other owners and a clear commitment to follow through.

  • Weekly one-hour Monday goal check‑ins
  • GET for KPI tracking, commitments and accountability
  • Sales Circle included
  • Three weekly practice sessions: leadership, team and sales role‑play
  • Up to 15 owners per group
$4,995paid annually

or $1,000 initially, then 11 monthly payments of $449

First 12 months: $5,939 total.

Explore Mastery Circle
Past Accelerator Experience attendees

Accelerator Circle

Keep applying what you learned at the event with regular operator deep dives, execution labs and community.

You must attend the Accelerator Experience before joining. Circle membership has its own pricing and member benefits; it is separate from buying an event seat.

Explore Accelerator Circle

Haven’t attended? Start with the Accelerator Experience event.

Prefer direct, individual support? Private coaching with Liz is available separately.

Separate self-directed program

The Align Operating System (AOS)

AOS Express is the self-directed program for learning and implementing the system through recorded lessons and practical implementation work.

It is a program, not a Circle, and ongoing coaching is not included. You can add Mastery Circle for implementation accountability or private coaching with Liz at any time. Buying a Circle membership does not automatically include the AOS curriculum.

Learn and implement independently

AOS Express

  • Four lesson-and-workshop packages each monthly access cycle
  • Complete the required implementation work before progressing
  • Continuing members retain their progress
$3,295paid annually

or $500 initially, then 11 monthly payments of $295

12-month commitment · $3,745 total.

See the self-directed AOS program
For owners · Weekly implementation

Mastery Circle

Turn your priorities into consistent action.

  • Weekly one-hour Monday goal check-ins (GCIs) facilitated by Liz
  • KPI review, questions, group feedback and hot seats
  • GET, the Growth Execution Tool, for commitments and accountability
  • Up to 15 owners per group
  • Sales Circle included
  • Three weekly practice sessions: leadership, team and sales role‑play
  • Support across all five AOS levels

Members choose their commitments based on their numbers.

The self-directed AOS curriculum is purchased separately; it is not automatically included with Mastery Circle.

Now I have a full management staff, and faith that my business would be 100% self-sufficient without me.
Chris WillattOwner, Alpine Maids · Denver, CO
Mastery Circle
$4,995paid annually

or a $1,000 initial payment, then 11 monthly payments of $449

Monthly plan: 12-month commitment, $5,939 total.

Join Mastery Circle Ask About Mastery Circle

Members sign in to GET at success.coreprofitbuilders.com.

Client success story

From Big Goals to an Even Bigger Business

Trish Lake of TLC Cleaning on the October/November 2025 cover of Area Woman magazine

When Trisha Lake shared her original goals with Core Profit Builders, she was already thinking big.

Today, TLC Cleaning serves three markets—Fargo, Grand Forks, and Detroit Lakes—with a team of almost 100 employees!

Trisha’s journey is a great example of what it looks like to keep growing, developing people, and building something bigger than yourself.

Trisha Lake | Founder & CEO, TLC Cleaning

Trisha’s earlier testimonial
I resisted joining the Strategic Success Circles for over year. … I wasn’t sure that I would get my money’s worth from what sounded like just another group. Now I’m grateful I joined; it was a wise decision for me.

I like the motivation I get. At my stage of business, we are doing great, but my drive isn’t as strong because I have already fought the good fight. Having meetings almost daily keeps my head in the game and motivates me. At my size I’m still learning. I literally get new ideas at each meeting. If I need help with something we talk about it and work through things I may not have thought about. More than anything my favorite part is the frequency of the meetings — it revs my engine up to hold myself accountable.
Trisha LakeFounder & CEO, TLC Cleaning · Earlier testimonial
For managers and leaders

Manager Development

Develop the people your business depends on.

People and daily operations

Learn Circle

For supervisors and managers handling people and daily operations, typically without a defined set of KPIs.

See Learn Circle
Adds KPI management

Build Circle

For managers responsible for people, operations and measurable results. The Learn program with KPI management added.

See Build Circle
Senior leadership

Leadership Circle

For senior managers and leaders developing the capability to run the company.

See Leadership Circle
Explore Manager DevelopmentHelp Me Choose

Build Circle is a manager offering. It is separate from the Build level in AOS, and enrollment does not depend on your company’s level.

For salespeople

Sales Circle

Strengthen your sales skills through live coaching, practice and role‑playing.

  • Weekly live sales coaching and role‑play practice
  • For salespeople, including an owner who serves as the salesperson
  • Available independently of Mastery Circle
  • Additional salespeople from the same company: $95/month each
Sales Circle · first person
$2,495paid annually

or $255/month

Additional participants from the same company: $95/month each.

Join Sales Circle Ask About Sales Circle
One-on-one

Private Coaching

Work directly with Liz on your priorities, decisions, and next steps. Available independently or alongside a Circle.

Private coaching rates with Liz Trotter
Coaching hoursStandard rateCircle member rate
1 hour$350$300
3 hours$995$855
6 hours$1,955$1,675
12 hours$3,780$3,240
  • Prices cover the total number of hours. They are not monthly subscriptions.
  • No recurring private hours are included in Circle fees.
  • Member-rate eligibility is confirmed during enrollment.
Book Private Coaching Ask About Private Coaching
Liz Trotter with client Amy Smith after three days of private coaching
I just had the absolute joy and blessing of having this incredibly smart, and patient coach all to myself for 3 days of intense learning. If you’re a business owner, find the money to invest in your business, in YOURSELF in this most profound way. … Liz, you’ve left me with quite a to do list, and I couldn’t be more excited!
Amy SmithPrivate coaching client · October 2025
FAQ

Circle and coaching questions

Which Circles are for owners, managers and salespeople?

Owner Circles are Mastery Circle and Accelerator Circle; Accelerator Circle requires prior attendance at the Accelerator Experience. Learn, Build and Leadership Circles develop managers at different responsibility levels. Sales Circle is for salespeople. AOS Express is a separate self-directed program, not a Circle. Choose support by its purpose and eligibility.

What’s the difference between a Circle and a level?

Circles are the accountability and implementation groups. Levels, Core, Build, Growth, Scale and Leverage, describe how much of the implementation you have already done in your business. Build Circle is a manager offering and is not the same as the Build level. See the five levels.

How much do the manager Circles cost?

See published Learn, Build and Leadership Circle pricing and payment options. Contact the team to confirm the right fit and any applicable member rates.

Is the $1,000 a deposit?

No. On monthly plans, the $1,000 is the initial payment, and it replaces the first regular monthly payment.

Is private coaching included in a Circle?

No. Private coaching with Liz is purchased separately by total hours. Circle members pay a lower hourly rate, and no recurring private hours are included in Circle fees.

Do I need to take the AOS Diagnostic first?

No. The AOS Diagnostic is optional. You can choose a Circle or talk with the team without completing it.

Which option is right for me?

Start with who needs support: you, your managers, or your sales team. If you are not sure, chat with us and we will help you identify the right Circle or coaching support.

One operating system. The support to put it into action.

Align Operating SystemNine Business PillarsFive Levels of GrowthAOS DiagnosticAOS ExpressOwner AccountabilityManager DevelopmentSales GrowthGrowth Execution ToolAccelerator ExperienceFoundations SCALE
Mastery CircleAccelerator CircleLearn CircleBuild CircleLeadership CircleSales Circle

Explore AOS above · Find your Circle below