Strategic Success Circles
Circles are where cleaning business owners install Align Operating System and become PRO PRO PRO: Profitable, Professional, Proud.
Strategic Success Circles – Levels of Growth
We offer a growth circle for every stage of your cleaning company journey.
From “just starting out” to “crushing my goals and buying a plane” (absolutely true!).
CLICK to Compare Benefits
CLICK to Choose Growth Level
Circles: Quick Answers
What are the Circles?
The Circles are structured execution rooms for cleaning business owners. You follow Align Operating System to work the right priorities at the right time, all year long.
Who is it for?
Cleaning Business Owners who want to stop winging it, run a real company, and build a business that is profitable, professional, and proud.
What do you get?
AOS execution rhythm, weekly coaching structure, scoreboards, leadership tools, and clear priorities so your company stops depending on you to “remember everything.”
What makes this different?
Most programs teach ideas. Circles install an operating system. You do not need more motivation. You need a structure that makes execution automatic.
Do we get results?
Yes, when you execute. Core Profit Builders is built around Align Operating System (AOS), so you are not relying on motivation or guesswork. You follow a weekly rhythm of priorities, scoreboards, and leadership execution to become PRO PRO PRO: Profitable, Professional, Proud.
What changes when you run AOS
- You stop reacting and start leading
- Your week has priorities, not chaos
- Your numbers tell you what to do next
- Your team gets clearer standards and roles
- You work less, get more done, and feel in control again
Business Coach for Cleaning Companies
Hey y'all! I'm Liz!
With the majority of Liz’s focus being on Strategic Success Circles (formerly Mastermind Accountability groups). Liz has owned American Maid Service in Olympia, WA since 1993 and currently operates as an absentee owner. Along with her husband Tim, Liz is also a real estate investor and developer who currently owns 80+ rentals.
Liz is driven to help those she works with (whether one-on-one or in groups) to be the best version of themselves while executing on the goals, plans, and strategies that are important to them. Knowing what to do is only part of the battle, how is sometimes the trickier part.
Liz enjoys being a Certified High-Performance Coach (CHPC) who uses her certification along with extensive DISC training and 3 decades of experience in the cleaning industry to help people at all levels “get out of their own way.”
SERIOUS GROWTH FOR SERIOUS CLEANING COMPANY OWNERS
Ready to take back your sanity and grow your cleaning business to the $1MM annual revenue mark — and beyond — while doing less work?
WHERE WILL YOUR BUSINESS BE IN 90 DAYS?
we’ve been in your (tired) shoes!
FRUSTRATED?
Do you feel like no matter how hard you work, it's just not paying off?
UNDERPAID?
You’re working your fingers to the bone… for this?
DISLIKED?
By your crazy field staff who quit when you need them the most.
MELTDOWN?
On the verge of a total meltdown. There are some days when YOU want to quit.
IT DOESN'T HAVE TO BE THIS WAY
Our unique journey, built on practical experience and deep understanding of many cleaning companies throughout the United States, blends creativity with proven coaching strategies.
We continually evolve to create impactful solutions that drive your revenue, reduce stress, and increase fulfillment. At Core Profit Builders, our mission is to help you to thrive on your entrepreneurial path.
What You Get (What’s Included)
- Weekly small-group coaching with Liz
- SOP library (training, quality control, scheduling)
- Leadership & management training
- KPI dashboard & scorecard reviews
- Private community + hot-seat reviews
- Templates: job ads, onboarding, scripts, performance plans
Who It’s For / Not For
Perfect if:
You are a Cleaning Business Owner who wants a real operating system
You want clarity, control, and consistent execution
You are ready to lead like a professional CEO
Not a fit if:
You want information without implementation
You are not willing to track a few key numbers weekly
You are looking for hype instead of structure
How Circles work
Step 1: Choose your Circle
Pick the Circle that matches your current stage so you focus on the right problems, not random ones.
Step 2: Install AOS
You adopt the weekly execution rhythm: priorities, scoreboards, and leadership follow through.
Step 3: Execute and repeat
The system keeps you moving. Week after week your business becomes more professional, more profitable, and easier to run.
What we did was work with Strategic Success Coach Liz Trotter to solve our messiest problems. It wasn’t easy, but in practically no time our businesses were growing faster than we thought possible…
— Chris Willatt, Owner of Alpine Maids in Denver, CO
— Heather Canning, owner of One Organized Mom (who has an all-star field staff now)
FAQs
How fast can I see results?
Many owners see early wins (better hires, fewer cancellations, clearer schedules) within 30–90 days. Revenue and margin improvements depend on your starting point and implementation speed.
Is this for residential or commercial?
Both. We support residential maid services and commercial janitorial companies.
What makes this different from generic coaches?
AOS is a repeatable execution system. You follow the right priorities at the right time with scoreboards and leadership rhythms built for cleaning businesses.
What time commitment is required?
Plan on 90–120 minutes per week (call + implementation). More action = faster results.
Will this work if I’m under $30k/month?
Yes. We start with foundations: leadership, sales, hiring and AOS.
What makes this different from generic coaches?
40+ years in cleaning, proven SOPs, and a peer circle that keeps you accountable.
Do you guarantee results?
We guarantee a clear operating system, structure, and coaching to execute it. Your results follow your implementation.
