Unlocking Growth: How Core Profit Builders is Revolutionizing the Cleaning Industry

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In the fast-paced world of entrepreneurship, few sectors demand as much grit and strategy as the cleaning industry. Owners juggle everything from staffing woes to marketing hurdles, often feeling isolated in their quest for scale. Enter Core Profit Builders, a powerhouse coaching firm dedicated to transforming cleaning businesses from struggling startups to thriving empires. Founded by industry veteran Liz Trotter, this company isn’t just about advice—it’s about actionable blueprints that deliver real results. If you’re a cleaning entrepreneur staring down revenue plateaus or operational chaos, Core Profit Builders might be the catalyst you need to break through.

At its core, Core Profit Builders operates on a simple yet profound mission: empower cleaning company owners with accountability, clarity, and focus. Liz Trotter brings over 30 years of hands-on experience, having built and run American Maid Service as an absentee owner since 1993. She’s not just a coach; she’s a Certified High-Performance Coach (CHPC) with DISC training and a track record in real estate investments, managing over 80 rentals alongside her husband, Tim. This blend of industry know-how and personal development expertise sets her apart. “Your network is your net worth,” Trotter often says, emphasizing how Core Profit Builders fosters connections that turn solo struggles into shared triumphs. Whether you’re a newbie owner or leading a $750k+ operation, the firm’s approach helps you “get out of your own way” by combining deep insights with execution strategies.

What truly shines is the array of tailored services designed exclusively for cleaning pros. One-on-one coaching stands out as a flagship offering, where certified High Performance or Core Coaches dive into your operations. Imagine on-site sessions tackling employee retention, hiring pipelines, review generation, and marketing funnels— all customized to your pain points. For those craving peer power, the Strategic Success Circles (formerly Mastermind Accountability groups) provide a collaborative arena. These aren’t generic networking events; they’re structured programs where you rub shoulders with top CEOs in the cleaning space, brainstorming solutions to common roadblocks like shifting from “working in” to “working on” your business.

The Circles are tiered brilliantly to match your growth stage, ensuring no one feels overwhelmed or underserved. Level 1, the Bridge Circle, eases early pains for emerging scalers, helping you lay a solid foundation. As you progress, the Challenge Circle (Level 2) confronts head-on issues like work-life imbalance, while the Express Circle (Level 3) accelerates toward that coveted first $1 million in revenue with ROI-focused goals. Higher tiers like Mastery (Level 4), Scale (Level 5), and Pinnacle (Level 6) cater to established players, unlocking inner strengths and sustainable expansion. “Crushing goals and buying a plane” isn’t hyperbole here—it’s the kind of extraordinary outcome clients chase. Complementing these is the Cleaning Foundations program, a streamlined path to goal-setting, action planning, and distraction-free execution. And let’s not forget the free, no-obligation Audit: a deep dive into your goals, plans, and barriers that uncovers hidden leaks in your profit pipeline.

Clients rave about the transformative impact. One owner shared how the Circles turned their stagnant team into a high-performing machine, boosting efficiency by 40% in months. Another credited one-on-one sessions for finally automating hires, freeing them to focus on vision rather than firefighting. These stories underscore a unique selling point: Core Profit Builders doesn’t peddle theory. It’s execution-driven, leveraging Liz’s real-world playbook to deliver quick wins. In an industry where 80% of businesses falter due to poor leadership or isolation, this community-first model is a game-changer. Events and workshops further amplify the value, offering immersive experiences to supercharge your scaling journey.

Of course, success demands commitment. Core Profit Builders targets driven entrepreneurs ready to invest in themselves—those who’ve hit walls and crave more than DIY fixes. Pricing remains accessible yet premium, with options scaled to your needs (details available via their site). The real magic? It’s in the relationships forged, the obstacles demolished, and the clarity gained.

If you’re tired of treading water in the cleaning game, it’s time to level up. Head to coreprofitbuilders.com for your free Audit or to explore the Circles. Connect with Liz and her team—let’s chat about turning your vision into velocity. In a world of fleeting fads, Core Profit Builders builds legacies, one profitable step at a time. Your breakthrough awaits.

From this day on your goal is to hit the 5-million-dollar mark. And once you hit that you are going to hit the 10 million!” Now I went into Foundations thinking I knew so much. It turned out I was so wrong. Over the next 7 days I learned more about my business than I ever had before. I realized my finish line was nowhere near the million-dollar mark.

I created systems I had only dreamed of having. I created some of the best friendships with people who have the same drive and work ethics as myself. After touring Tom’s location and seeing how his operation was set up, it inspired me to continue building my company. I did not even know it was possible to have multiple locations all be run from one primary location! Today I have 3 locations in different cities, and they are all run out of 1 office. We are on point to close 2021 at 2.5 million and I don’t plan on stopping.

Foundations will be my 3rd time going and I guarantee I will learn even more this time. There is so much information to learn and with hard work and dedication you too can level up your company for success. I can’t wait to be inspired again this year at Foundations.

Dean's Bio

Dean Mercado

Dean Mercado is the architect of the Clone the Owner® Methodology, a proven framework that liberates service business owners while driving sustainable business growth.
As the Founder and CEO of Online Marketing Muscle® and the bestselling author of “The MINDstretch,” Dean transforms how businesses leverage systems, teams, and technology.
Drawing from well over 10,000 coaching hours, he empowers service companies to scale efficiently at every growth stage, creating both freedom for owners and increased value in their enterprises.
Featured in Inc. Magazine and Investor’s Business Daily, Dean lives by his philosophy: “Evolve to Actualization—Clone the Owner®.”